Finding the Best Ube: Our Taste Tests!

Ube is having a moment!

Thanks to its vibrant purple color and exotic name, ube is become the darling of social media. So what is ube and where did it come from?

Ube is made of purple sweet potatoes. Popular in the Philippines, it is used mainly in desserts . . . but also it finds its way into candy, jam and pudding.

So what is the flavor of ube? Well, it is cross between vanilla and pistachio. Given the mild, sweet flavor profile, ube is also a common ingredient in food coloring.

A quick note: ube is not taro. Even though it is similar in color, taro and ube are different plants. Ube is a darker, richer purple hue than taro. 

We did blind taste tests with ube in several forms: powder and extract, mixes and condensed milk. The powder is great for ube bubble tea; we also like it mixed with yogurt. The extract is better for baking—turning icing that brilliant shade of purple.

After trying several brands, here are the ones we think are best.

About the Authors

Denise & Alan Fields are consumer advocates and best-selling authors. The Fields have authored 12 books with three million copies in print, including the best-selling guide to baby gear, Baby Bargains.

The Fields have been featured and quoted in the New York Times, Wall Street Journal and Los Angeles Times.

As consumer products experts, the Fields have been guests on the NBC Today Show, Good Morning America and ABC’s 20/20.

How We Pick Products To Recommend

We often turn to our readers (3 million strong!) to find products to recommend. We ask our parent readers for their favorites and consider their real-world experiences in our recommendations.

When we test a product, we always purchase it with our own monies. We do not take free samples, as we believe that compromises our independence.

We also fact check manufacturer information with our own measurements. If a maker claims a product weighs X pounds, we will weigh it to make sure. If the battery life is supposed to be six hours, we will see how it stands up in the real world.

In some cases, we will do interviews with experts in the field to get additional feedback on products.

To get hands-on time with products, we regularly meet one-on-one with gear companies and even tour manufacturing facilities. (When we do this, we pay our own travel expenses).

Why Trust Us

We’ve been rating and reviewing products for the home and families since 1994. We do extensive research, evaluating products with an eye toward quality, ease of use and affordability.

We make our living from affiliate commissions, but we always recommend what we think are the best bets for our readers (not the ones that are the most expensive). We are always looking for products that offer the best bang for the buck.

Our independence is a key reason why we have been doing this so long. As we mentioned above, when we purchase a product for hands-on testing, we do so with our own money.

Here’s another key point: we don’t take money from the brands we review. No free samples, no sponsors, no “partnerships.” Our work is 100% reader-supported!